{"id":67,"date":"2012-11-02T23:17:20","date_gmt":"2012-11-03T06:17:20","guid":{"rendered":"https:\/\/blogs.ubc.ca\/lauremclaughlin\/?p=67"},"modified":"2012-11-09T18:17:21","modified_gmt":"2012-11-10T01:17:21","slug":"67","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/lauremclaughlin\/2012\/11\/02\/67\/","title":{"rendered":"The Ethics of Private Information"},"content":{"rendered":"<div id=\"attachment_68\" style=\"width: 310px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/blogs.ubc.ca\/lauremclaughlin\/files\/2012\/11\/33across-logo.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-68\" class=\"size-full wp-image-68 \" title=\"33across-logo\" src=\"https:\/\/blogs.ubc.ca\/lauremclaughlin\/files\/2012\/11\/33across-logo.jpg\" alt=\"\" width=\"300\" height=\"60\" \/><\/a><p id=\"caption-attachment-68\" class=\"wp-caption-text\">http:\/\/pulse2.com\/2012\/07\/19\/33across-raises-13-1-million-in-series-c-funding\/<\/p><\/div>\n<p style=\"text-align: justify;\">After reading <a title=\"Rachel von Hahn\" href=\"https:\/\/blogs.ubc.ca\/vonhahn\/2012\/10\/08\/targeting-the-target-audience\/\">Rachel von Hahn\u2019s post<\/a>, I immediately thought back on the first blog post we wrote about business ethics.\u00a0 Even though Rachel is directly referencing the class we had on IT systems in her post about <a title=\"33Across\" href=\"http:\/\/33across.com\/#axzz2B8QLamGB\">33Across<\/a> and their <a href=\"http:\/\/www.marketwire.com\/press-release\/33across-launches-first-ever-social-personas-1685532.htm\">use of social networking<\/a>, I can\u2019t help but wonder how this new technology might not be an ethical way of conducting business.\u00a0 This company is \u201ccompounding real-time data about how individuals respond to what is\u00a0read, purchased, shared, and recommended\u00a0online\u201d.<\/p>\n<p style=\"text-align: justify;\">The ethical question here is whether or not the access to this private information should be allowed. \u00a0So my question is have these people agreed to release their personal information for the use of this company? \u00a033Across is fully aware about the <a title=\"Privacy issues\" href=\"http:\/\/33across.com\/privacy-policy.php#axzz2B8QLamGB\">privacy issues<\/a>of their<\/p>\n<div id=\"attachment_69\" style=\"width: 310px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/blogs.ubc.ca\/lauremclaughlin\/files\/2012\/11\/social-graph-interactions.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-69\" class=\"size-medium wp-image-69 \" title=\"social-graph-interactions\" src=\"https:\/\/blogs.ubc.ca\/lauremclaughlin\/files\/2012\/11\/social-graph-interactions-300x185.jpg\" alt=\"\" width=\"300\" height=\"185\" srcset=\"https:\/\/blogs.ubc.ca\/lauremclaughlin\/files\/2012\/11\/social-graph-interactions-300x185.jpg 300w, https:\/\/blogs.ubc.ca\/lauremclaughlin\/files\/2012\/11\/social-graph-interactions-485x300.jpg 485w, https:\/\/blogs.ubc.ca\/lauremclaughlin\/files\/2012\/11\/social-graph-interactions.jpg 558w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-69\" class=\"wp-caption-text\">http:\/\/venturebeat.com\/2012\/07\/19\/33across-raises-13-1m-series-c\/<\/p><\/div>\n<p style=\"text-align: justify;\">marketing technology, SocialDNA\u2122 Targeting.\u00a0 They claim that they only collect data from clients who use their services and it cannot be traced to any specific individuals.\u00a0 Unfortunately, further reading show that this is not the end of the story.\u00a0 When entering into interactions with 33Across, one has the option to agree to the release of one\u2019s private, traceable information or not.\u00a0 If you choose the later, your involvement with the program will be limited.\u00a0 Meaning that if you wish to fully participate with this company, you must surrender your private information.\u00a0 It seems that 33Across is aware of the concerns clients have regarding privacy, but are unethically restricted services to those without any.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After reading Rachel von Hahn\u2019s post, I immediately thought back on the first blog post we wrote about business ethics.\u00a0 Even though Rachel is directly referencing the class we had on IT systems in her post about 33Across and their &hellip; <a href=\"https:\/\/blogs.ubc.ca\/lauremclaughlin\/2012\/11\/02\/67\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":14029,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-67","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/lauremclaughlin\/wp-json\/wp\/v2\/posts\/67","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/lauremclaughlin\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/lauremclaughlin\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/lauremclaughlin\/wp-json\/wp\/v2\/users\/14029"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/lauremclaughlin\/wp-json\/wp\/v2\/comments?post=67"}],"version-history":[{"count":3,"href":"https:\/\/blogs.ubc.ca\/lauremclaughlin\/wp-json\/wp\/v2\/posts\/67\/revisions"}],"predecessor-version":[{"id":71,"href":"https:\/\/blogs.ubc.ca\/lauremclaughlin\/wp-json\/wp\/v2\/posts\/67\/revisions\/71"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/lauremclaughlin\/wp-json\/wp\/v2\/media?parent=67"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/lauremclaughlin\/wp-json\/wp\/v2\/categories?post=67"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/lauremclaughlin\/wp-json\/wp\/v2\/tags?post=67"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}