This cheat sheet is brilliant.

With all the talk about #hashtags, keywords, Google Adwords…the “what’s what” can get confusing. Keywords are important all over the web. Search engines find them everywhere from your company website to your LinkedIn profile to your archived tweet. Make sure every word counts!

YouTube is another platform in which keywords are important, as it operates directly with its own search engine. For example, did you know the file name has an effect on search engine optimization? The first time you save that file to your computer, you should already be thinking about the best keywords, grammatical tense, etc.. This article also mentions that the use of hyphens in a file name (How-to-make-chocolate-truffles.mov) is better than underscores (How_to_make_chocolate_truffles.mov) which actually implies joining the words together. These are tech-savvy tricks that all marketers of the digital world should know.

Want to investigate what keywords your competition is using? You can check it out by looking into the page source. If you’ve ever wondered what the best practices are for descriptions, annotations, transcription, thumbnails, tags and titles – I highly recommend perusing the article. You’re welcome.