With the release of The Passport, the main complaint of the phone is the shape and functionality even though Blackberry prides themselves on offering a full keyboard. Saying that, Forbes does recognize its successful operating system saying, “The new BlackBerry 10 operating system has a focus on communication and enterprise, and pairs up well with this ethos.”
Blackberry continues to have a very businessmen-oriented product with an effective system for business professionals. However, it continues to lose market value. Apple has a high competitive dominance mainly because they were able to predict their target customers views and adapt to changes where as Jim Basille can be quoted saying “… the only app you need is the browser. You do not need an app for the internet…” This was very poor foresight and this delay to create apps for their phone, which they still struggle to do so and only have them, available through third-party methods, is/was a tremendous setback to the company as a whole.
This is the first phone released under the new CEO John S. Chen but once again, Blackberry releases a phone that is merely a physically reconstruction rather then a new product they are in desperate need of.