This article was especially interesting because of its approach on marketing. The market of Internet based thermostats in a generally new topic with Ecobee and Nest the leaders. However, although they are competing against each other, this competition has the ability to improve each company as a whole because of the discussion it creates. With Google now entering the race, Ecobee promotes their product by reiterating they believe they have the naturally stronger product.
Similar to Tesla, we see a new start up company start a new field in business and then have it swarmed by competitors trying to keep up with, or get in, the race. Both Tesla and Ecobee are the founders of the field, and both have higher prices. Ecobee (it appears) has not done much in terms of advertising and so again we see a comparison to Tesla where they are using social media and word of mouth to spread their product. While other countries are busy promoting and comparing their products to Ecobee, they are actually doing part of the promoting work for their competitors.
The article itself promotes Ecobee by talking about its competition. Before I found it, I had heard of Nest purely because it is a byproduct from Apple, but even though Ecobee is coming out with their third version, I had never heard of it. The power of marketing…