{"id":112,"date":"2011-03-24T22:22:29","date_gmt":"2011-03-25T06:22:29","guid":{"rendered":"https:\/\/blogs.ubc.ca\/laurennipp\/?p=112"},"modified":"2011-03-24T22:26:01","modified_gmt":"2011-03-25T06:26:01","slug":"creative-outdoor-advertising","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/laurennipp\/2011\/03\/24\/creative-outdoor-advertising\/","title":{"rendered":"Creative Outdoor Advertising"},"content":{"rendered":"

<\/a><\/a>After coming across Victor Kong\u2019s blog<\/a> on creative outdoor advertising titled, “SURPRISE!,” it influenced me to go see what other creative outdoor advertisements were out there. Since learning about this topic in our marketing class on Tuesday, I became interested in seeing what kind of advertisements like this had been made. With so many traditional billboard or plain ads on bus stops, marketers need to be able to capture people\u2019s attentions and creative outdoor advertising is definitely one way to do this.<\/p>\n

[youtube]https:\/\/www.youtube.com\/watch?v=DVe1sv1qcaY[\/youtube]\u00a0<\/p>\n

I agree with Victor that while these advertisements are more comical than informative, it is the element of surprise that captures people\u2019s attentions. Having said that, capturing people\u2019s attention\u2019s is also extremely important as it is the awareness part of the AIDA model. In order for consumer\u2019s to gather information and interest in a product, they first must be aware of it.<\/p>\n

One important thing to remember when advertising outdoors though is that location plays a huge part in the success of the advertisement. No matter how creative or good the outdoor advertisement is, it needs to be in the right location to target or attract the right market. Creative outdoor advertising is significant because it presents immeasurable options for advertisers to connect with their audience. It also serves as a way for companies to effectively differentiate themselves from its competitors and attract customers. After searching online for some, below are some of the ones that really stuck out for me.<\/p>\n

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After coming across Victor Kong\u2019s blog on creative outdoor advertising titled, “SURPRISE!,” it influenced me to go see what other creative outdoor advertisements were out there. Since learning about this topic in our marketing class on Tuesday, I became interested in seeing what kind of advertisements like this had been made. With so many traditional […]<\/p>\n","protected":false},"author":5646,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-112","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/laurennipp\/wp-json\/wp\/v2\/posts\/112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/laurennipp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/laurennipp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/laurennipp\/wp-json\/wp\/v2\/users\/5646"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/laurennipp\/wp-json\/wp\/v2\/comments?post=112"}],"version-history":[{"count":3,"href":"https:\/\/blogs.ubc.ca\/laurennipp\/wp-json\/wp\/v2\/posts\/112\/revisions"}],"predecessor-version":[{"id":123,"href":"https:\/\/blogs.ubc.ca\/laurennipp\/wp-json\/wp\/v2\/posts\/112\/revisions\/123"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/laurennipp\/wp-json\/wp\/v2\/media?parent=112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/laurennipp\/wp-json\/wp\/v2\/categories?post=112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/laurennipp\/wp-json\/wp\/v2\/tags?post=112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}