{"id":91,"date":"2011-03-10T21:46:17","date_gmt":"2011-03-11T05:46:17","guid":{"rendered":"https:\/\/blogs.ubc.ca\/laurennipp\/?p=91"},"modified":"2011-03-10T22:43:18","modified_gmt":"2011-03-11T06:43:18","slug":"coca-cola-zero-vs-pepsi-max","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/laurennipp\/2011\/03\/10\/coca-cola-zero-vs-pepsi-max\/","title":{"rendered":"Coca-Cola Zero vs. Pepsi Max"},"content":{"rendered":"<p>Yesterday, as I was watching a show on TV, a commercial came on during the break comparing the continuously competitive soft drinks in the market, Coca-Cola and Pepsi. This commercial featured Coca-Cola\u2019s, Coke Zero drink and Pepsi\u2019s, Pepsi Max drink. Immediately, the commercial got me thinking about the importance of brand positioning.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/blogs.ubc.ca\/laurennipp\/files\/2011\/03\/coke_zero_pepsi_max.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-92\" title=\"coke_zero_pepsi_max\" src=\"https:\/\/blogs.ubc.ca\/laurennipp\/files\/2011\/03\/coke_zero_pepsi_max-300x219.jpg\" alt=\"\" width=\"300\" height=\"219\" srcset=\"https:\/\/blogs.ubc.ca\/laurennipp\/files\/2011\/03\/coke_zero_pepsi_max-300x219.jpg 300w, https:\/\/blogs.ubc.ca\/laurennipp\/files\/2011\/03\/coke_zero_pepsi_max.jpg 400w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Since both drinks promise zero calories but still great taste, both companies needed to create a strong positioning statement and advertisement tagline in order to be #1 in their segment and category. Below are Coca-Cola Zero\u2019s advertising taglines.<\/p>\n<p><strong>Coca-Cola Zero\u2019s Taglines:<\/strong><\/p>\n<p>1)\u00a0\u00a0\u00a0\u00a0\u00a0 \u201cCoca-Cola Zero, the flavour nobody expected.\u201d<\/p>\n<p>2)\u00a0\u00a0\u00a0\u00a0\u00a0 \u201cThe same taste as always, zero sugar.&#8221;<\/p>\n<p>To be honest, when I first saw the names of both products, I thought that Coca-Cola Zero had a better name as it made it more clear that the drink was healthier with zero calories whereas Pepsi Max sounded like it had more or the maximum calories and was a little more unclear to me. However, my opinion changed when I heard Pepsi Max\u2019s taglines below. I thought Pepsi did a good job entering the market by trying to say they are better than a zero and ultimately taking a stab at Coca-Cola.<\/p>\n<p><strong>\u00a0Pepsi Max\u2019s Tagline:<\/strong><\/p>\n<p>1)\u00a0\u00a0\u00a0\u00a0\u00a0 \u201cMaximum Taste. Zero Calories.\u201d<\/p>\n<p>2)\u00a0\u00a0\u00a0\u00a0\u00a0 \u201cToo much taste to be called a zero.\u201d<\/p>\n<p style=\"text-align: center;\"><span class=\"vvqbox vvqyoutube\" style=\"width:425px;height:344px;\"><span id=\"vvq-91-youtube-1\"><a href=\"http:\/\/www.youtube.com\/watch?v=Br2ZaEPMWAw\"><img decoding=\"async\" src=\"http:\/\/img.youtube.com\/vi\/Br2ZaEPMWAw\/0.jpg\" alt=\"YouTube Preview Image\" \/><\/a><\/span><\/span><\/p>\n<p>Overall, this product competition between these two very similar drinks will always continue to go on. It\u2019s just a matter of each company currently updating their positioning statements and advertising taglines to have an edge over the other. Which company do you think is doing a better job of this?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yesterday, as I was watching a show on TV, a commercial came on during the break comparing the continuously competitive soft drinks in the market, Coca-Cola and Pepsi. This commercial featured Coca-Cola\u2019s, Coke Zero drink and Pepsi\u2019s, Pepsi Max drink. Immediately, the commercial got me thinking about the importance of brand positioning. Since both drinks [&hellip;]<\/p>\n","protected":false},"author":5646,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-91","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/laurennipp\/wp-json\/wp\/v2\/posts\/91","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/laurennipp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/laurennipp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/laurennipp\/wp-json\/wp\/v2\/users\/5646"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/laurennipp\/wp-json\/wp\/v2\/comments?post=91"}],"version-history":[{"count":11,"href":"https:\/\/blogs.ubc.ca\/laurennipp\/wp-json\/wp\/v2\/posts\/91\/revisions"}],"predecessor-version":[{"id":103,"href":"https:\/\/blogs.ubc.ca\/laurennipp\/wp-json\/wp\/v2\/posts\/91\/revisions\/103"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/laurennipp\/wp-json\/wp\/v2\/media?parent=91"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/laurennipp\/wp-json\/wp\/v2\/categories?post=91"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/laurennipp\/wp-json\/wp\/v2\/tags?post=91"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}