Apple Inc, frustrated with Google Android phones imitating their IPhones, have dropped Google Maps as the default mapping program.  Apple Inc. has decided to make design their own.  This seems like a great idea to decrease dependency on Google.  In a recent article in The Globe and Mail, Apple’s new mapping service has several major errors.  The Eiffel tower looked like a pancake, the Statue of Liberty was missing and there were many other glitches.  This is a big change for consumers as they are used to IPhones having dependable maps. Trout and Ries would argue that Apple will never have a number one mapping system because they were not the first.  However, they would also argue that Android phones were also not the first and in that sense they cannot beat Apple.  The question is, how will IPhone users that make frequent use of the mapping functions react to this change? Evidently It isn’t a huge deterrence as this video shows.  This video shows that Apple, being the first to create the product, is still doing exceptionally well even when flaws are found.  When people think of touch-screen, smart phones they still think the IPhone.