The company Groupon Inc, has started up a mobile payment business.  This new sector is much like companies like Square Inc.  These companies were set up to swipe cards like  Visa, MasterCard and American Express online. People associate accessibility with Visa, family values with Mastercard and status with American Express.  But what do people think of when they think of Groupon? Generally Groupon has been used by consumers to save money through daily deals.  Now this is being heavily encouraged by Groupon’s new plan to charge restaurants and other businesses less if they use Groupon deals. Groupon is attempting to define their points of parity with Square Inc.  The article about Groupon  tells us that it is offering lower prices to swipe credit cards.  This is something that is easy for Square Inc. just to copy again, so it isn’t a great value proposition, but because it charges different rates for each credit card company, it might influence the credit card companies demand. In this way, Groupon is indirectly advertising benefits for having one card over another.  Groupon charges 1.8% plus 15 cents for Mastercard and Visa, but for American Express it charges 3% plus 15 cents.  I think that this could have a significant effect on those who are looking into credit card companies or to change companies.