Shampoo: one of the most regularly used products benefits are being questioned by consumers.  Regular shampoo contains high amounts of sodium laureth sulfate, methylchloroisothiazolinone, and other harmful chemicals that most consumers can’t even pronounce, let alone understand.  Having these chemicals dries hair out and can be damaging.  Shampoo marketing has been misleading, as shown in ad campaigns such as Herbal Essences Hello Hydration shampoo and conditioners claiming to be a healthy moisturizing option for those with dry hair.

Companies such as L’Oreal have come up with products such as EverClean Cleansing Conditioner to fit consumer demand for more natural hair care products that won’t strip hairs natural oil. This is a method of increasing product value to consumers and offers a new target market for L’Oreal.

I think that this product has a lot of benefits for consumers and  offers a more ethical way of advertising.  It advertises and emphasizes the truth; the cleansing conditioners ingredients are free some harmful sulfates and chemicals used in most other common hair product brands.  The Hello Hydration ad is preying on the uninformed and easily influenced audience by skipping over important details about what is actually in the product.  Of course this is not the only misleading hair care ad, there are countless ads that seem to offer the same thing without informing of the harsh ingredients.  The question is: when is the line crossed of strategic omitted information and simply not telling the truth? I believe that it is up to consumers need to inform themselves about what is in products, but I also think that ads should work hard not to misinform and prey on the the uninformed.

http://site.thegreenlifeonline.org/2012/04/30/finding-a-safe-shampoo-and-what-ingredients-to-avoid/

http://lifefactopia.com/beauty/Is-Shampoo-a-Waste-of-Money/