Following Class 19 and attending the ‘Industry Insights to Digital Marketing’ Event yesterday, ‘Why content creation is everyone’s job’ by John Jantsch, which discusses the link between culture and creating content, became an article I can relate to more. I, too, believe that content is a way to showcase organisational culture to those out with the business, which could be key for businesses looking to establish themselves and their values in the marketplace.
In an organisation of any size, producing content which actually reflects the culture can become a challenge. This is why I believe Jantsch’s suggestion of a ‘content workshop’ can be applied to real life with great ease. I understand that in larger corporations which operate globally, it wouldn’t be possible to include every person within the organisation, but instead it may be more productive to work with departments or branches, which often hold their own online presence anyway. For smaller organisations, such as start-ups, workshops could become a way of engaging employees in order to develop a culture or increase employee involvement.
Engaging employees in activities where they are able to see their own contribution can be highly motivating. This is beneficial to a business because if employees understand the values of the company and have even had a part in developing them, they feel an increased sense of pride in their work and want to achieve the see the business succeed, i.e. they begin to align their success and the business’ success. With increased motivation also comes greater commitment, so in theory a business can benefit from lower staff turnover and absenteeism, bringing lower costs and increased competitiveness in the long run.
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