I was quite surprised when I searched for “best advertisements” and I found “funny advertisements” as the first option in the most well known video searching website. People rate everything that is best for them as the one`s that are appealing to positive emotions such as smiling, feeling the want to tell other people, laughing, and sometimes crying from excess of laughing. In other words, every advertisement that is funny is actually appealing to them.
Look at these for example:
Yeah yeah its funny… but why are they so appealing? Shouldn`t educational advertisements, and documentaries be more appealing considering that presidents all over the world are constantly emphasizing on the importance of education, and are always taken as role models by their people? Although the consistent effort by the society as a whole to neglect our physiological needs as the strongest source of happiness and understanding, marketing companies are more than aware that the advertisements that still appeal the most to people are those which involve sex, intimacy, violence and, external looks, or appealing to something that is normally socially unacceptable (to make it seem as if everything is possible). Although it is ranked last in Maslow`s hierarchy of needs, the physiological needs still are the most appealing towards human beings and are is the most used technique for convincing a consumer. Market you product, appeal to people`s instinctive repressed emotions and wants.
