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Marketing yourself and Liu Xiaobo

US Worries over Nobel Pick`s Wife

The concern of the international community regarding Liu Xiaobo wife`s silence takes me back in time. It shows me Guttenberg’s invention of the printing press that profoundly changed the way people shared information and made it readily available. It reminds me of how dictatorships were destroyed indirectly by the power of information, and how democracy was slowly implemented as a consequence of the ideas that had been shared. But why did the world change so rapidly their political systems to a democracy in the last 200 years? The easy information flow along with the passionate pages that illuminism designed through our history about freedom caused the world to change dramatically. Now, on a “wwworld”, where information from all over the world is ubiquitous and everlasting, the lack of it is a state that scares many societies and threatens life. North Korea is a country which nobody knows nothing about since it has closed the doors from the world to it (physically and information wise), and from their citizens to the world. This lack of threatens the world, since there is a higher degree of uncertainty. Equally, people around the world are concerned with Liu Xiaobo wife since there is no more information coming from her regarding her life. Is she alive? That is the question that pops up in every single person`s mind when they read the news. Now imagine this happening 100 years ago, would somebody know what is happening in her life? Would they even care?
Society has advanced in such a way that the asymmetry of information between people all over the world is constantly decreasing. The one`s that are not keeping up with the trend, are staying behind with their sweep generalizations and their endless stereotypes. Despite this omnipresent truth, life is not only about acquiring information, but about how to market yourself as a user of it. It is not enough just to be, you have to show what you are.
How do companies use asymmetry of information to take advantage over consumers? How would minimizing the asymmetry of information between businesses and consumers be positive for society as a whole?

By Stefano Lazzeri

My family`s origins, as far as I know, date from Julius Ceasar's honors to the Coliseum`s bizarre source of entertainment. This historical-context characterized by primitive and instinctive values, gave birth to the only reminiscence of the Lazzeris. Despite the remoteness, I was born alike them, screaming my ideas, and designing my abrupt path. A continuous river of uncertainty and doubtfulness that floods and amplifies along with my role as a citizen and a critical thinker. I am here to make a difference for society.

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