I had an inspiring lunch meeting today with a friend to talk about marketing, social entrepreneurship, and life. I left the conversation so motivated and really just wondering why there are so many business people and entrepreneurs wanting to make a difference in social causes, yet so very few social enterprises. Most of them feel that you just can’t make a living working for social causes so will instead work a regular 9-5 job with charity work on the side.
But that is the beauty of starting your own social enterprise…you include your salary into the budget and making a difference in peoples’ lives can become your full time job! You create a business where the goal is making money to make a change…a change wherever you see a need, for whatever you are passionate about, and you can earn a fair salary, own your own business and do a lot of good in society.
With so many causes competing for the same limited resources, it is harder now than ever for a traditional charity to be successful. Social entrepreneurship is the new way…creating a business that provides a product or service that people need, a business that generates profit, can sustain itself (including paying the salaries of all the workers), and achieves huge social impact.
One reply on “Make money to make change”
Imagine if really our job as entrepreneurs was to put charity out of business?
Imagine if we made good ethical decisions that would allow for the world to be healthier/safer/cleaner and thus not need all these charities to provide health care/safety and cleaners.