Last month I published a post called Unique and Awesome. It talked about how to make a video go viral…by making it unique and awesome! Well this evening I discovered another video that at the moment only has 301 views but at the rate it is spreading on my facebook feed it won’t be long before that number shoots up.
This is a piece of user generated content for Coca Cola. 2 guys made it…not Coca Cola’s marketing department. The reason it is spreading so fast though has nothing to do with Coca Cola. It is spreading because
- It is specific to Vancouver. People in Vancouver want to watch it to see if there is anything they recognize or can relate to.
- It is executed extremely well
- It is unique and awesome!
If Coca Cola’s online monitoring procedure is effective they should pick up on this…and just think of the potential!! They could contact these guys and give them an incentive to make a Sampled Toronto, a Sampled Calgary, a Sampled Winnipeg…the opportunities are endless. Each video would spread in each city and Coca Cola would be a part of it.
It’s virality, user generated content and online monitoring all rolled into one!