A recent emarketer article stated it really well, that we as website users are tired of creating a different login account for everything we purchase or sign up for. I feel as if I have so many different usernames and passwords for so many different things that I either have to write them all down (not exactly the safest option) or click “forgot password” every time I need to login.
The article also says, however, that social logins are a great solution to that; using your facebook, twitter, google login etc to access many different sites. I totally understand the convenience of it, so why, even when I hate having so many login accounts, do I still choose to create a new login in rather than use my facebook?
Simple. I am scared. Regardless of what facebook and the website guarantees won’t happen, I am scared the website will gain access to my facebook details and start contacting me in some way. I am scared that even if I don’t ‘like’ anything on the website, that somehow my visit is going to show up on my newsfeed. There are so many facebook scams out there now that I don’t trust signing in with my facebook login to any other site but facebook itself.
So, assuming there are others that feel the same way as me, I see there is a massive opportunity for a platform that lets you use the same login for everything, yet is not associated with any social networking sites.