When mentioned Lincoln, people think of “town car”. Nowaways when the pie of luxury sedans is usually partitioned by big names such as Mercedes, BMW and Lexus, relatively few people would give Lincoln a second thought as the public often perceive it to be the cars only for seniors. In spite of all these, Lincoln marketing team still deserves a large bonus in promoting their products on TV.
First, take a look at the Lincoln MKS commercials below.
“A truly beautiful ad that i do NOT mind interrupting my favorite TV shows.” – ArmoredNinja2 (Youtube user)
“I love this commercial. It is just so cool and hi-tech with music!” – fromoxwithlove (Youtube user)
Both of the video commercials shown above are blessed with high-tech graphics, appealing images and most importantly, perfect music selections.
A promotion project aiming at changing the public minds is far from being anything easily achievable. Lincoln has put a remarkable amouunt of investment in their marketing campaign and has certainly come up with something appealing.