Advertising through mass media might just be a cliche. Let’s now take some good look at some other clever ways of campaign runnings.
Video Game – ever imagined a car manufacturer coming up with a pc game? Take a look at Volvo The Game – not just a look – a hand in the game, and feel it. If the game gets enough players, the car company will draw more than enough attentions to its own. Without a share in the EA game series Need for Speed, Volvo creates own game and distribute online for free downloads.
Product Placement – Aston Martin in James Bond? That’s not just it. In the recent Angelina Julie’s film The Salt, Chevrolet is clearly a featured vehicle. One more example, in Twilight, what does Edward drive? A Volvo.
Sponsorship – Toyota Center is the home court of the NBA Houston Rockets. This is a perfect example of how car manufacturers find ways to disseminate their names.
By-products – Check this out in Yousuf Ali’s blog – $7500 Lamborghini? Don’t panic on the title itself – it is a Lambo bike. But whatsoever, anyone thinks that Lamborghini is making money off its bicycle products? The answer is no. By introducing by-products to the market, it by no means is a bad way to promote oneself. In fact, this case is far from being rare. You can purchase a BMW T-shirt, Volvo Wallet and a GM lamp – at premium pricing. Clearly, the manufacturers are not professional in these areas, and they do not intend to make any direct profit. But think about the length of time consumers spend on checking those things out – I would take a look if somebody tells me that he has a Mercedes computer mouse!