Avis is a well-known American car rental company, which was created in 1948. It gives service to many countries around the world, except Sierra Leone in Africa. The cars that Avis rents are of various brands.
In contrast, Flash Vehicle Rentals is a newly emerging car rental company, with only 2 years history. It operates only in Sierra Leone, and only provides Toyota cars.
As The Economist: The heart of the motor indicates – running car rental business in poor and unstable countries, such as Sierra Leone, is not easy. The reasons are:
- Sierra Leone does not have access to unleaded petrol
- Compared to others, Sierra Leone is a country of lacked services
One reason for Flash Vehicle Rental’s success is that it is the first and only car rental company in Sierra Leone, so it doesn’t have any competitor. Secondly, Sierra Leone is a country with mines, so automobiles are needed for transportation. Besides, Flash Vehicle Rentals provide comprehensive and efficient breakdown services. Finally, it is easier for a newly emerged, small-scaled company, such as Flash Vehicle Rentals, to be successful in Sierra Leone than for a worldwide company, such as Avis. This is because Sierra Leone is poor, unstable, and rugged, as a result, extra effort is needed here than in other countries around the world. Flash Vehicle Rentals is relatively narrow and focused than Avis, so it’s easier for Flash Vehicle Rentals to do the job.