With the changes in the media industry, companies such as Fox are having trouble competing against companies like Netflix, Amazon, and Google. These companies have revolutionized the way individuals attain and engage with digital content. With the tough competition, it is not surprising that 20th Century Fox is looking to sell most of its company to Walt Disney Studios.This type of move has been seen before where two rivalries will join together to go against a bigger adversary. With the joining of the two colossal companies, they are able to put together their assets and strengthen the company in different areas. In such a competitive market, it would be a smart move for Fox and Disney to become one. This merger would definitely help Disney dominate the film and TV industry while allowing Fox to direct their efforts towards their popular avenues of media.

This would benefit both Fox and Disney as Disney would gain full rights to all Marvel and X-Men characters as well as own Fox’s studios. It is clear that Disney is not interested in Fox’s sports and news production as they already have ESPN and ABC news at their disposal. Fox would have the ability to focus on their these segments with the funding from Disney’s deals and will become a stronger competitor against other companies. These two companies joining together would create an incredibly powerful media production company. In 2016 Disney and Fox accounted for over 40% of United States film revenue. With the combination of these two companies, they will be able to dominate the film and TV industry becoming a major juggernaut competing against Netflix.

This also reinforces Disney’s plans to launch their own streaming website in 2019 that will be in direct competition with Netflix. Disney is already planning to pull their content from Netflix in 2018. With the addition of Fox studios, the FX channel, and National Geographic, they would be able to offer more shows and movies that may attract a larger array of media consumers. Disney may be able to steal customers from Netflix with their promising streaming platform with all the additional content from Fox.

Fox and Disney both have very popular shows and movies. If one company owned all of them it would definitely set them apart from the other competitors. Disney has had a good track record of acquisitions in the past such as the Marvel and Star Wars franchises. 

They are looking to take over the media industry with this bold move. I believe if any company was to accomplish it, it would be Disney. I am excited to see how this unfolds and how Disney may be expanding in the near future.

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