In Canada and the U.S., this holiday season, Coca-Cola has made the radical switch from its classic red cans to white cans which feature polar bears. Nicole wrote about this decision a few days ago, talking about how this move relates to corporate social responsibility and marketing.
Now that we’re further into the holiday season, it is interesting to look at how Coca-Cola is doing. It is in the midst of its Arctic Home campaign, and it has launched a QR campaign which supports the Arctic Home campaign. Using QRs will tap into the popularity of smartphones.
In the U.S., 7-Eleven is partnering with Coca-Cola to support Arctic Home. They are offering a gaming app in which points can also be earned through codes on Coca-Cola cans and Slurpees.
These are good decisions which strengthen the Arctic Home campaign through technology and collaboration.
Meanwhile, in the U.K., Coca-Cola’s holiday truck has just begun travelling around the country. And, Coca-Cola Singapore was recently commended for being green. These moves show that although Coca-Cola has different geographical tactics, it has a cohesive brand strategy for the holidays and in regards to being green.
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