Over the last fifteen years Google Inc. has taken control and now holds a monopoly over all other internet search engines. People have become so accustomed to the usage of Google  that it now has its own place in the Websters Dictionary. Google is now a verb as well as a company. Society use Google for almost every instance where curiosity and knowledge need to be bridged. As well with the expansion of Google to create services for e-mail, mapping, translation, calendars, images and much more we are also turning to it for entertainment purposes. With all of these services though, Google has recently created a privacy setting that allows for your information to be stored and centralized. Should we agree with this? Or is Google becoming a little too involved with our lives?

Janet Vertesi writer of Give Apple Maps a Chance has had enough of Google and states, “I [Janet Vertesi] broke up with Google.” Janet explains that Google has too much of a monopoly and receives too much information from all of it’s sites about the individual user. Google’s strategy to help sponsorship and optimize search efficiency is to accumulate personal information. The information they gather across it’s services inform companies of what people search for. As well, Google benefits by understanding what certain individuals  tend to look for, creating a convenience through a specialized search feature that only Google users will find. Is that right though? At what point does there need to be a line drawn?