Checking different business and fashion blogs occur on an hourly basis for me and it fascinates me every time to see ordinary people reaching out to big comapanies and becoming well-known fashion bloggers. I have came across a blog post titled “Are Bloggers Building Relationships With Brands…or PR Firms?”, learning that it is absolutely important to build relationships with the right departments of a company.

In the blog post, the blogger’s acquaintance has built a relationship with a major brand through their PR team and received an invite to the fashion show. However, keeping in contact with the PR did not exactly help further the relationship with the brand itself. In my opinion, I think it would be more effective to build a healthy relationship with brand employees. Most brands outsource their PR department to firms that specialize in it – One is to cut cost, and another reason would be to focus more on a company’s core activities. Many working with a brand speaks to a firm’s PR first, but since these are not brand employees, building a relationship with a brand through their PR team can be short-lived. By outsourcing the PR department, workers are only obligated to come up with and implement strategy that the brand may not be able to do in-house. Therefore, if the brand disagrees with the representing PR firm or seeks a way to minimize cost , the brand can always switch to a new PR firm. This is why it is necessary to focus on the researching process in order to catch good opportunities and establish long-lasting relations with major firms.