After my last blog post, I’ve decided to do a little more research on electronics. When we think of smart phones, pads, laptops etc., we immediately think of the two most popular brands – APPLE & SAMSUNG. The two firms’ products are always appealing to consumers, high-tech, and obviously…really overrated.

Businesses often try to promote the products’ unique selling points in attempt to differentiate and stand out. At first, Iphones and Androids had distinct features – where apple smartphones were smaller in size and Samsung phones had larger screens.

Recently, Samsung Korea’s newest advertisement contained indirect mockery towards the Iphone6. After Apple has announced its newest implementation on smartphones (yes, familiar large screens), the Korea-based company has snapped back with a satirical ad that fail to deliver the appropriate wit. Samsung US has then gave Samsung Korea a hand by releasing its new ad that also mocks the Iphone6, but with a smoother sense of humor.

This had me think about how competitive and fast-paced the electronics industry must be. Companies are constantly changing their features to catch up, and if they run out of ideas, the concept of “me-too development” seems to be a good way to go, too.

Sources: http://www.canadianbusiness.com/blogs-and-comment/ads-mocking-the-competition/

http://www.cnet.com/news/apples-big-iphones-are-a-big-imitation-samsung-says-subtly-in-new-ad/