As I was browsing through some business blogs on LinkedIn, I came across a very interesting title that places “marketing” and “sex” side-by-side (rare). I would already be interested knowing that this post talked about marketing, but the title was just so odd that it caught my full attention.

The blog itself is about the essential contents that marketers should consider when devloping approaches. These aspects include the intimacy, atmosphere, recipocrocity, size (etc.) of materials that represent a brand. The way this article is written is very interesting, as the blogger compares each of these marketing characteristics to how people feel towards sexual appeal, or just sex itself.

My thought on this blogpost is that, although many people(including myself) would feel pretty uncomfortable reading the title, many of the expamples actually do make sense and help me relate. For example, the fact that there should be absolute intimacy between an ad and the consumers just like how close a couple would become in order to satisfy certain “immediate needs”; or the best feeling when content becomes a genuine “give or take” and the audience react and express towards a marketing campaign, being just like the reciprocity of couples. All these aspects do emphasize on the importance of marketing and how it is very relevant to human nature, which in turn affects the purchasing power and demand of certain goods and services.