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To those who have yet to discover the magic of Menchie’s, I have to emphasis that it’s not just a place that sells frozen yogurt.  From the moment you walk into the store to the moment you savor the last spoonful of delicious goodness, you won’t help but – smile! With superior customer service and more than 100 rotating flavors and 70 rotating toppings, the experience at Menchie’s is always welcoming and delightful. Therefore, I believe much of the company’s success results from its customer and product excellence.

Menchie’s mission statement is “we make you smile”. It is delivered through their 3-P principal: people (friendly customer service), place (unique and inviting store designs) and product (quality, variety, innovation).

Menchie’s has a few ways of maintaining customer loyalty. First of all, their quality and selection of frozen yogurt always leaves me wanting more (this also relates to product excellence). Before I even finish eating, I often find myself planning my next trip to the store. Secondly, Menchie’s offers a loyalty program that allows customers to collect smiles (points) towards rewards. Each member’s experience is further personalized through receiving a birthday gift close to their birthday.

I believe the company has a competitive advantage because they have a clear, distinctive brand image: to bring positive contributions to the world, one smile at a time. This positive image is reinforced through constant promotions and participation in community events and fundraisers. For example, they recently raised $234,307 for MDA (Muscular Dystrophy Association). This relates to product excellence because the brand itself adds value to its products. When customers purchase Menchie’s frozen yogurt, they are also taking part in the company’s mission to make a positive difference in the world.