Google has recently launched it new flagship smartphone, the Nexus 5. The phone is introduced with the latest version of Android, Google’s own mobile operating system. It is equipped with the latest hardware and software, and it only carries a $350 price tag. The Apple iPhone’s price sounds outrageous, which starts at $720 for the latest model, compared to the Nexus 5’s, with similar hardware specifications if not better. In fact, the Nexus 5 is so good that it was sold out after only 26 minutes since it was launched on the Google Play Store. There is a reason behind why Google is selling its flagship device at such a low price, and it is to draw people’s attention to its unique mobile system. Not only would it help raise brand awareness, some people might even switch from other mobile platform such as iOS and Windows. In this case, Google’s main focus is not the profit margin of its flagship smartphone, but to increase the population of Android users. Therefore, it is able to make a profit from its services and selling its content, such as apps, music, films and books, from the Google Play Store.
“Google Nexus 5 phone review: Big features, small price tag – Technology & Science – CBC News.” CBCnews. CBC/Radio Canada, n.d. Web. 18 Nov. 2013. <http://www.cbc.ca/news/technology/google-nexus-5-phone-review-big-features-small-price-tag-1.2426454>.