At the beginning of the year, Microsoft launched their new lineup of laptop computers called the Surface . What special about the Surface was that it can also be a tablet when detached from the keyboard. It may sound like a wonderful idea. A laptop that can be broken into a tablet and the keyboard. The problem with the Microsoft Surface was that the Apple iPad has the same feature and iPad was introduced years ago. With additional purchase of a keyboard, not only is the iPad thinner and lighter, it can also be cheaper depending on the configuration.

Why would anyone want the Microsoft Surface then?
In fact, no one did. Microsoft had to slash the price of the tablet in order to get rid of the inventory. At the end, Microsoft wrote off about $900 million on the Surface RT, the more affordable model, alone. What Microsoft failed to do was to identify its strong competitor, the iPad. The Apple tablet is more developed and well established, there was no way that the Surface is able to take a bite of Apple iPad’s market share.

“Microsoft: That $900m Surface write-down is smarting • The Register.” Microsoft: That $900m Surface write-down is smarting • The Register. N.p., n.d. Web. 18 Nov. 2013. <http://www.theregister.co.uk/2013/08/15/microsoft_surface_channel/>.
“The Wall Street Journal.” Digits RSS. N.p., n.d. Web. 18 Nov. 2013. <http://blogs.wsj.com/digits/2013/07/18/microsoft-takes-900-million-writeoff-on-struggling-surface-tablet/>.







McDonald’s world famous french fries will be losing its original taste as the fast-food giant ends its relationship with the ketchup maker, H.J. Heinz Co. McDonald is forced to seek new ketchup manufacturer after the 40 year partnership with Heniz Ketchup. Warren Buffett’s Berkshire Hathaway and 3G Capital, a Brazilian investment firm that also owns Burger King, acquired this ketchup guru. Soon after its acquisition, Heniz announced that the company would no longer supply ketchup to McDonald. 3G Capital would suffer financially from cutting ties with McDonald. Burger King’s sale will not increase due McDonald’s change of ketchup, and Heniz co. would have lost a big buyer with more than 34000 restaurants worldwide. That could only benefit Heniz ketchup’s main rival, Hunt’s, as it is the potential ketchup supplier for McDonald. I believe it is an unnecessary move for 3G Capital since it is not beneficial to the firm at all. I believe it is more of a personal decision from Bernardo Hees, the CEO of Burger King and a partner of 3G Capital, than a tactical one.
Disneyland is not just “The Place Where Dreams Come True”, it is also a place with great profit and revenue. Out of all six Disney-themed parks throughout the world, the Hong Kong Disneyland is known to be the smallest and most tedious of all. Not only did it not cater well enough to the Chinese market, the Hong Kong version of the Magic Kingdom could not receive the Hong Kong government’s full support due to its “smaller-than expected” attendance.
