I found an interesting article online. It is about internet marketing tips. For those who took Paul Cubbon’s class, although we have learnt most of the important techniques in class, but I guess it is still good to know how to influence people online and get them take action. At the end of the day, what we want is to convert all the visitors to become our customers. I hope this ten techniques would be able to complement the powerful social media and SEO in doing business online.
1. Show ratings and reviews by other users
2. Provide instant gratification and quick fix
3. Put the most important action to be done first
4. Use the illusion of scarcity
5. Build reciprocity by giving away something for free
6. Learn to use food, sex, and danger
7. Limit the choices available and promote bundles
8. Speak to your visitor by using the word ‘You’
9. Get your visitors to make commitment
10. Use images that demonstrate similarity and attractiveness