A great framework that I’ve been studying in my E-Marketing course this semester is called the POST framework. In essence, POST (People, Objectives, Strategy, and Technology) is a four-step process that enables users to systematically break into the social media universe. It is a great starting point for any business, and I think it will be very instrumental in the optimization of social media in my group’s online marketing plan report for Plenty Clothing in Vancouver.
In particular, Augie Ray’s short article, Engage Conversationalists Using The POST Framework, provides a simple and informative breakdown of some great steps to take when applying the stages of the POST framework to any business. To illustrate this, I’ve done a quick exercise applying her ideas to my report for Plenty:
People – Conversationalists are hot right now! Plenty needs to start listening to what they are saying, get them talking about Plenty, and energize their advocates.
Objectives – Plenty needs to support customers by answering questions and providing educated tips. They also need to think innovatively and create a novel way to engage their customers (revamped blog?).
Strategies – Plenty has a limited budget so any applications that are free are the best strategy to start. A simple timeline will be helpful too.
Technology – Try hootsuite, google searches, and consider Facebook Share/ Tweet This. Also empower well-informed employees to make valuable posts on the company blog.
