Objective: to investigate whether price is the only determinant for consumers’ apple purchase behavior in Richmond, BC. If not, identify possible factors that influence consumers’ purchase behavior.

Content:

Introduction: a brief description of the apple varieties involved in this research

Methodology: an overview of the data collection method

Data Analysis: a presentation of research analysis including graphs and data interpretations

Conclusion: a summary of the data interpretation

Discussion: a review of possible errors present  in the experimental design and data analysis

References: sources for related topic

Construction Notes: group talk!

Source:

Unknown Author. Retrieved March 30th., from: http://greenpack.rec.org/consumer_society/index.shtml

Picture showing the promoted apples in Langley Farm Market.