Hello! This is group 13 from LFS 252. We are researching on the relationship between apple price and consumers’ apple buying behaviors.Because price is an important factor affecting consumers’ purchase behavior, our group wish to determine whether price is the sole driving force for apple purchases.

We choose apples as our study subject because they are easily obtainable and many varieties are locally produced. Below is a link showing an overview of the apple varieties.

http://www.fruitstickers.be/fruits/1

In our study, we mainly focus on some of the varieties like Ambrosia, Gala, Fuji, Jazz, McIntosh and so on.

Source:

Thoman, C. (2010). Cartoon Apples. Retrieved April 4th., from http://www.flickr.com/photos/25113257@N04/5271417689/

Unknown Author. Retrieved Mar. 30th, 2012, from: http://sweetambrosia.ca/recipes.htm