http://www.sales-and-marketing-solutions.com/twerk-marketing-lessons-from-miley-cyrus-infamous-vma-performance/
This blog post analyzes how Miley Cyrus’s recent twerk stunt at the MTV VMA’s can be looked at as a marketing strategy and should actually give us a few valuable lessons in marketing, such as: target marketing, distinction, strategies, and creating a memorable brand.
It is quite clear, that as a 20 year old, Miley is trying her best to shed her Hannah Montana image through her wardrobe style, music lyrics, and lifestyle, and this current stunt of hers has certainly helped achieve her triumph. Ever since her performance at the VMA’s, Miley has become a powerful image in radio waves and blogs, and is a constant topic in social networking sites. Her attempt in reinventing her image to a sexier and mature musician culminated at the show. While everyone was shocked with her shameless performance and exposure, she meant to make this bold move to get people talking “just like when a company, aims to rebrand itself, which entails careful planning. You slowly put the message out there, and then make an explosion to get people talking. It’s all but a natural transition”.
Miley is one of the few entertainers alongside Britney Spears who has reached “popular heights and overwhelming hype for herself and for MTV”. Her performance has become a highlight in VMA performance history and has set the standard higher for next year’s show. This sort of hype and distinction that has been created is rare and is any business’s dream to acheive.
The nature of the performance was specifically targeted towards a younger audience like Miley’s huge teen fan base. Miley knows exactly how to identify her target and give them undivided attention to what they except or want to see from her. She designed her performance specifically for her teen fans, and the strong reaction was just as expected.
