The tech “Goliaths” in our world today which are considered to be Apple, Samsung, and Google has just recently launched their very own “Smart Watch” but a small company, such as Pebble was able to storm the market due to its amazing design and capabilities and its “narrow focus of the market”.
Pebble could attribute its success due to its very effective business model. Instead of focusing more on its competitors and trying to go up the ladder to establish leadership, Pebble decided to focus more on the customers and how the product will be able to change their lives. Pebble narrows its focus among a segmented group of young teens which wears no watch at all. As such, its effectiveness is attributed to its ability to position the brand into the consumer’s mind. “You don’t have to change your life around the product … the product should let you live your life without restrictions“. Even though, Apple has been placed as the number one brand in many of the consumer’s mind, the slogan by Pebble was effective in positioning the brand in the consumer’s mind in a different angle as it creates an unoccupied position where it can be placed first.
In conclusion, Value propositions is an important aspect to consider as it could lead them to be more successful than the already established firms in the industry.
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