According to Kristy’s post about HMV music stores VS online stores, I totally agree with her that due to technological advances that online stores is the easiest and most convenient ways to get music. However, I would like to add on the fact that music stores is not able to compete with online stores is also due to its small target segment

Although online stores are the most efficient way to get music without going out to buy albums, the customer segments which is being targeted here are those that do have access to the internet, specifically for teens till the early 30s.  However, for music stores such as HMV’s customer segment would be those who do not have access to the internet and still has passion or love in collecting CDs and albums for their own personal collection mainly those in their early 40s and 50s. Therefore, identifying a customer segment is one of the important aspects before it can be compared.

Noting the difference in customer segments, Online stores tend to be more popular because most people nowadays have access to the internet with the ability to get the music with just a simple click. However, Music stores tend to lack popularity because they are simply outdated due to the change in consumer trends and new technology. Although this may be true, online stores tends to be overpowering because the target segment tends to be larger in size and comprises a larger part of the population as compared to the target segment of music stores.