Source: https://utstatic.a.cdnify.io/wp-content/uploads/2014/04/uber11.png
Uber is a taxi brand that uses technology in order to get its customers just by clicking on the app on their phones. I think that Uber’s ability to integrate technology into their business is what makes it a very successful company because their operations are in the most cost efficient manner. Due to this they are able to avoid variability in demand as the demand for Uber is increasing tremendously due to its convenience and its cheap fares as compared to other taxi rates while also the supply of Uber taxis remain plenty.
This convenience is what resulted of Uber targeting families instead of just individuals who needs cab rides. Uber’s customer segment has been the cause of its rising demand because in families, parents are always busy with work that they are unable to drive their kids around themselves. Therefore, by potentially tapping into the customer segment of families, they are able to appeal to teenagers – which will be the customers of the future and help multiply Uber’s growth.
However, there is always the problem about parents’ worries about safety especially letting their children go on cabs alone. This is why Uber implemented its business solely around technology because it provides parents the ability to monitor their child by using GPS tracking so that they know where their child is at all times. This therefore helps foster the relationship between the customers, an aspect of customer relationships in the Business canvas model.
All in all, Uber is a business that will continue to flourish in the future due to its close knitted business model.
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