Roughly three years ago, instagram exploded onto the screens of cell phones around the world. Since then the company has seen its popularity sky rocket, but, as a growing business it has some keeping up to do. Faced by competitors such as Vine and Keek, the company needs to work hard to stay a leading competitor in the mobile app market. Instagram was “bought by Facebook for $1bn (£619m), but has never made a profit.”

We have all heard of Twitter, and most of us will have heard of a company called Vine, which was introduced on Twitter blogs earlier this year in January. Vine was a front runner in the app market offering 6 second looping videos to users as a new way to interact with others using social media and apps similar to Instagram. Instagram was able to bounce back from the threat and introduced its own looping video service to its users. However, they are still stuck in limbo. 

Instagram is a “growing business” and its new approach to sustainability is the introduction of ads. The topic has proven controversial in the past, especially with Facebook, so the question stands. How will the introduction of ads to instagram be taken, and will this benefit the company? Only time will tell…