In reply to Ashley Mui: The Canadian Zappos. Blog post here.

Earlier this month, comm 101 met Zappos and its safe to say everyone took something away from the lecture.
We saw Zappos has an organizational culture like no other. Its brand image, its marketing strategy, right down to the training employees undergo are a huge part of the Zappos ‘path to profit.’ In 2011 the Canadian e-commerce market was sad to see the company pull out of Canadian sales and focus sales in areas that were less restricted by customs.

However, never fear, ShoeMe is here.
Like Ashley Mui, i agree ShoeMe is destined for success. Firstly, if the company isn’t already starting strong, they’re connected to ClearlyContacts.ca which has proven to be successful. The ease of access appearance of the companies is what draws customers to their websites. Similar to Zappos, ShoeMe and ClearlyContacts offer a 100 day free returns policy and implement tactics such as free gift cards to attract the customers eye. The 100% Canadian brand is the first of its kind in the market which provides the growing company with an excellent position in the industry.
Similar to Ashley’s points, its evident the company isn’t quite in the same league as Zappos, but its getting there. ShoeMe.ca has Zappos in its sights.
Perhaps with time and effort this company will thrive in a similar way.