From the article, we can have a knowledge of how Zappos establish and practice its corporate culture. Christoper’s blog is extremely for managers of different companies and business students to understand how a corporate’s culture benefit the corporate itself.
Zappos offers customers with tour around its headquarters in Las Vegas 16 times a week. It holds seminars to discuss the essence of its corporate culture. Tony Hsieh, the CEO of Zappos, regales 1.6 million fans with inspirational quotes, riffs on news, and whatever else in his mind.
From my perspective, organizational culture or corporate culture is not only the pattern of shared values, beliefs, and assumptions considered to be the appropriate way to think and act within an organization, but also what can be used to engage customers.
Customers who shared the same value with a corporate may not have sufficient skills and knowledge to work for the corporate, but they are still able and willing to be part of the corporate by purchasing more goods and share their excellent buying experience with friends or on the internet. Zappos knows this. The online shoe retailer is retailing fashionable shoes as well as its culture. Their family-like environment is not only for employees but also for existing customers and potential customers. Just like Hsieh says, “We only get one chance to emotionally connect they when they call.”
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References: http://www.businessweek.com/magazine/content/10_02/b4162057120453.htm
http://www.ffusa.com/news/business-news/