Nowadays, the competition between Apple and Google has become more and more intense, according to the CBC news, both companies are poaching each other’s employees, wooing each other’s app developers.
The war between these two companies already started a few years ago, when Steve Jobs introduced iPhone and Google became confused what’ s their company going to be like because it thought Apple may dominate the world in the future. But now, the market share of Apple devices is much lower than the Android devices overseas from North America and even inside the America, the share of Android seems to increase faster. This makes Google become confident that he may be beat Apple with smartphones and in fact, they are both clamouring for the market dominance. Another news seems to be really shocking, Apple’s iPad overtaken by Android’s Nexus and Galaxy in the battle of the tablets, according to Global financial services expert at Morgan Stanley’s Katy Huberty. It seems that the Apple should not only take the look at the strategy of how to differentiate its products from other devices, it also has to be focus on how to attract people who are hesitating about choosing the tablets between iOS devices and Android devices.
Reference:
Mirror News: http://www.mirror.co.uk/news/technology-science/technology/apples-ipad-overtaken-androids-google-2801779
CBC News: http://www.cbc.ca/news/business/apple-google-in-platform-war-over-mobile-author-says-1.2427047
Picture from: http://www.topnews.in/usa/apple-google-see-53-bln-wiped-their-combined-share-value-one-week-216813