I enjoyed reading Jennifer Yip’s blog post on Lululemon has made the “see throughout pants” and her opinions on Lululemon’s reaction to the customers’ complaints.
In Jennifer’s blog post, she discusses that Lululemon is known for creating high quality athletic apparels, but when there are plenty of concerns over the “see through pants”, Chip Wilson, the founder of Lululemon’s response is “Does every company need to cater to every woman? No.” Jennifer thinks that Chip Wilson’s irrational response to this event is going to damage the company’s relationship with some of their customers. Jennifer proves her argument by letting people consider a SWOT analysis for the company, Wilson’s comment has become an internal weakness for the company, because of his comment, people are now associating the brand as being an unaccepting company against heavier set woman which Lululemon does not want this to happen.
I believe that customers are the key part for a company and if the company’s unwise action infuriate its customers, the company will not make profits any more. When facing this kind of mistakes, the company should apologize publicly and try to regain the relationship between the company and its customers.
Reference:
Jennifer Yip’s Blog: https://blogs.ubc.ca/jenniferyip/2013/11/16/does-every-company-need-to-cater-to-every-woman-no-chip-wilson/
Picture from: http://operationsroom.wordpress.com/2013/03/19/the-unbearable-lightness-of-lululemon-yoga-pants/