Guy Kawasaki shines some light on the inner mechanisms of the Apple Store and how it got to its great level of success with his blog post “10 Things You Can Learn From the Apple Store“. And who doesn’t want to be Apple? Guy outlines how & what the power-house company does to define any business: Providing goods and services to consumers. It’s upsetting to see that Apple’s strategies appear “innovative” when in reality, you would think that it is simply meeting expectations. Apple supplements a great summary of the majority of my class takeaways including (but not limited to): Employee empowerment, positivity & sustainability, teamwork, communications, company values, and the importance of creating an experience for the consumers – not just a product. They really work down to the nitty gritty of selling the benefits of the product instead of the product itself, focusing on how the consumer’s life is enhanced with every purchase. This works cohesively with the power of great employees that are well-trained and kept content with very little constraints. You’d think that such simple concepts would be obvious to everyone while simultaneously easy to execute, however to this date, many businesses continue to struggle. Happy workers = Happy customers: Only small, yet effective step towards success.

Original Blog Post:

http://blog.guykawasaki.com/2012/04/10-things-you-can-learn-from-the-apple-store.html

Photo Source:

http://i.telegraph.co.uk/multimedia/archive/02393/apple_2393144b.jpg