Taobao is a online shopping website similar to Amazon in China. In the past November 11, 13, Taobao has earned 35 billion by promotion, compared with past few years data, the sales have increased a lot. Not only increased the sale, but the customer service improved, many customers received their product one day after placing the order. What makes Taobao a big success recently, because of the use of information technology.
First of all, Taobao gathers product information and creates diverse categories of product on their website. Also, customers feel it efficient to find what they want. With the development of technology, more and more people prefer to shop online. Taobao seizes the opportunity and make it convenient for customer.
Second, the merchants in Taobao will receive customer’s reply after finishing one purchase online. These information will be revealed from each merchant’s website, and other buyers will know whether the evaluation of the merchant is good or not. It is a good way for merchant to improve their customer service. For example, customer can receive their product more efficient.
Third, Taobao makes good use of website, weibo (a website like twitter) and other media to promote their discount information. Taobao has its own App as well. By using these methods, it attracts customer to shop online. In the information age, more and more news appears online, if a company can succeed in online promotion, it will make improve their sales.
Source:
http://en.wikipedia.org/wiki/Taobao
http://www.techinasia.com/taobao-smashes-mobile-shopping-record-100-million-sales-1-hour/