As we can see that Nokia suffered a really difficult time in 2011, its sales are falling. Nokia has taken action t obtain sustainability. The CEO of Nokia, Stephen Elop says:” Sustainability has continued to be a core area of focus something right at the heart of Nokia.” For example, Nokia focus on helping next billion people get connected to a digital experience. It helps people and communities get through the difficult time when Nokia during a tough time period.

However, there are still some limitations on Nokia’s sustainability. First of all, Nokia failed to follow the trend of current smartphone market. So Nokia will get less capital to carry out its sustainability plan. It seems that Nokia has spent a long time on sustainability instead of marking or decision making.

Second, the smartphones Nokia designed have disadvantages. It is inconvenient for customers to use. For instance, there is no mass storage mode and no file manager. Nokia should satisfy its customer needs about function of phones and then put effort on sustainability.

Third, the CEO of Nokia, Stephen Elop, made wrong decision that Nokia cooperated with WP. For most customers, they prefer and are familiar with MeeGo or Symbian systems. Elop made the decision against customer’s will.

There is no doubt that Nokia put effort to attain sustainability and contribute to corporate social responsibility. But if Nokia wants to become relevant to today’s fierce smartphone market, it is the high time for Nokia to change their strategies to obtain sustainability.

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Sources:

http://www.nokia.com/global/about-nokia/people-and-planet/strategy/reports/sustainability-reports/

http://www.triplepundit.com/2012/06/nokias-2011-csr-report-shows-sustainability-difficult-times/

https://www.youtube.com/watch?v=PJ-QE9nL53g#t=92