I stumbled upon misahuang‘s blog post about a coffee profile quiz offered on Van Houtte’s website. For those of you who don’t know, Van Houtte is a coffee roasting company. Now, I rarely every drink coffee, but I’m a sucker for quizzes, so I went ahead and took it to see what my results would be. It was very simple, with only six questions, but the results somewhat fit with what I like.
And my results? Velvety and fruity.
I think that this tool is a good idea. Like misahuang said, it provides information to Van Houtte about its target market whenever someone completes a quiz. This would help identify the market for each blend and any possibilities for product development. The quiz also provides a list of blends that Van Houtte offers that fit your coffee profile. This would be perfect for consumers who want a coffee that fits their tastes, but don’t have enough time or money to try all the blends.
However, just completing the quiz to find out my coffee profile wasn’t enough for me, though. I’m a curious person, so I built a coffee profile that fit what I thought my tastes were like through the explore coffee profile tab. My results this time? Mellow and fruity.
After comparing the descriptions for both results, I think that mellow and fruity fits better with what would seek for in a coffee blend.
The questions the quiz asked were not specifically about coffee preferences. They asked general questions about intensity and flavour instead. The intensity and flavour that I like for chocolate and dessert, for example, may not be the same as the intensity and flavour that I would like for my coffee. In this case, I find that the coffee profile quiz is just a general guideline for what types of coffee a person may like.