I have to admit – I wasn’t very quick to jump on the whole social media bandwagon. I’ve always been big on blogs (I felt everyone was interested to find out about my oh-so-interesting teenage life) but when it came to social media tools that involved a higher level of social interactions, I was hesitant.
Truth is, as much as I know about how powerful/useful/important social media is, I’m still really iffy about it. As a marketer, I can confidently say that yes, it’s great for businesses and brands. If put in charge of a brand, I would most likely implement some kind of social media strategy. BUT – when it comes to my personal life, I’m not so keen on social media.
Here’s a good infographic that provides a brief description of some issues with social media:
Call me old fashioned but I’m still not used to projecting my thoughts to the whole world frequently. Neither am I comfortable “checking in” to places giving live updates as to where specifically I am. I love social media when applied to brands but it’s never been a big thing for MY personal brand. The following is one of my favourite (and hilarious) explanations of some of today’s most popular social media platforms.
Which social media platforms do you use and which do you think pushes the boundaries of privacy?
Thanks for the insightful post. It’s interesting to hear this fresh perspective with a dash of humour. As someone who uses social media very frequently on a daily basis, I too share your reservations due to concerns of privacy, lack of control over personal information, invasive oversharing and perhaps the fact that it is just a major time-sucker! That’s why I like to stick to the basic platforms such as Facebook, Twitter, LinkedIn & Pinterest. I agree that social media is definitely valuable on a corporate level, as it allows people behind the brand to step out from behind the logo and actively listen and engage in 2 way communication to their customers. On a personal level though, I think it can be equally as valuable to your personal brand when used effectively and efficiently according to your strategy – what you want to gain out of it. For example, LinkedIn has allowed me to find opportunities to build connections and stay in touch with past colleagues and professionals. So, just give it a try!