All marketers tell a story. And if done in the right way, we willingly believe them. Stories Marketers Tell is about the online marketing efforts brands make to create or re-embellish that story. What brands do to give their stories more dimension. Because when a story fits our worldview, we intuitively embrace it and share it.

Hannah is a 4th year Marketing student at the UBC Sauder School of Business, with a focus on Brand Management and E-Marketing.