While the trend of online shopping starts to benefit some online platforms such as taobao, amazon and ebay, it has threatened actual market sells in shopping malls and independent websites such as Zara.cn. As claimed in the news article, online purchasing website Tmall is profiting greatly by enormous sales,  while Zara.cn has failed in the race of top 100,000 most popular websites, regardless it has 456 stores in operation  in mainland China.

Nowadays, network shopping has become increasingly favourable to people in the significance that it is extremely convenient, time-saving, secure and relatively inexpensive. As my personal experience tells me, in China, everyone knows about Taobao(Tmall’s sister site stated by the article) and almost everyone uses it to shop online for clothes, furniture, food etc. Often, you are able to find stuff that isn’t likely to be found in actual markets. In addition, when people shop at private-owned or even some public-owned stores, they often use Alipay(similar to paypal). This eliminates the need of bringing cash or bank card, you simply need your iphone and the deal will be done in 10 seconds.

Because of the popularity of such online platforms, I believe Zara has made a wise decision. And launching its online sell at Tmall will definitely have a greater chance to maximize the benefits of both parties.

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