During the past two weeks, if you have ever noticed, a status update as such “i just signed up for ello? Idk viva la revolcion I guess! Hit me up for an invite! Lol!” has popped up on many Facebook pages. By emphasizing to the audience “[your] Facebook is owned by advertisers ”, Ello, a new ads-free social network has made itself notable to many Facebook users. Within less than an hour, more than 38,000 people inquire to sign up.

In June 2014, the well-known social network Facebook has aroused disaffection among many users due to its manipulation of user information as a part of some researches. With the release of Ello, many anti-Facebook users might approach to give it a shot based on its most attractive and most wanted attribute currently -free of ads.

The question is, how many people would actually abandon Facebook and recreate his/her social network in the new Ello world? Would Ello ultimately be able to replace Facebook? In my opinion, the chance is low. Although Facebook is encountering the loss of loyalty from a portion of users, it is still playing a significant role in our social life. Taking into consideration that recently Facebook has created a new ad platform called Atlas. Basically, what is does is to target you with ads that matches your profile information. For example, if you are a singer, you probably will receive music related advertisements. Without any doubt, every moment, Facebook is trying to improve and make the social network better for all users. Ello may be a wonderful challenger that propels both itself and Facebook to a higher level of social networking.

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