When the so-called “Singles Day” is approaching, Chinese are getting ready for shopping on Nov. 11 (11.11 which “represents four single people”). Well, what can you do when you are single and alone on Nov. 11? The e-commerce giant Alibaba may say “shopping”. Last year, around $5.8 billion was generated on “Singles Day” on a variety of products offered by Alibaba group online. With such success, this year, Alibaba is aiming to expend its business around the globe.
In the blog posted by John W. Spelich on Alizila, the author states that now product availability has become the main reason that Chinese consumers decide to shop online, in contrast to cheaper prices in previous years. This accounts for one reason that Alibaba has been so successful. Its platform offers a combination of products such as food, apparel, cosmetics, home appliances, electronics and so on. You could imagine, it is like combining Ikea, H&M, sephora, future shop into one big e-store in the wide range of Internet without reducing size of any one.
In addition, taking “triple bottom line” into account, it also portrays why Alibaba is so popular- it situates in the middle of three circles.
People: Alibaba online platform facilitates people shopping in a easy, fast, convenient way. Planet: Online shopping saves energy and land uses (unnecessary to build more shopping malls), lessens the use of transportation (which causes green gases). Profit: enormous online trading brings greater consumer surplus and seller surplus.
picture: http://www.eoi.es/blogs/carlosomargarcia/files/2013/04/SIA_venn-diagram2.jpg