{"id":34,"date":"2013-03-11T16:16:48","date_gmt":"2013-03-11T23:16:48","guid":{"rendered":"https:\/\/blogs.ubc.ca\/lindahuang\/?p=34"},"modified":"2013-03-22T15:33:52","modified_gmt":"2013-03-22T22:33:52","slug":"blog-4","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/lindahuang\/?p=34","title":{"rendered":"The Power of the Brand and Customer Loyalty"},"content":{"rendered":"<p><a href=\"http:\/\/www.mca-airports.com\/wp-content\/uploads\/2011\/11\/Starbucks_II.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" alt=\"\" src=\"http:\/\/www.mca-airports.com\/wp-content\/uploads\/2011\/11\/Starbucks_II.jpg\" width=\"448\" height=\"298\" \/><\/a><\/p>\n<p>In her blog <a href=\"http:\/\/www.brandchannel.com\/home\/post\/2013\/03\/08\/Starbucks-Customer-Loyalty-030813.aspx\" target=\"_blank\">Why Starbucks&#8217; Customer Loyalty Is More Lucrative Than Any Ad Campaign<\/a>,\u00a0Sheila Shayon talked about how Starbucks is more than just a coffee shop. The brand value and power of Starbucks is so strong that it is seen by customers as more of a lifestyle.<\/p>\n<p>Compared to most companies are putting in more effort on marketing and making connections with consumers through social media such as Facebook, Starbucks seems to be taking a more laid back approach. Despite not being as active in social media interactions, Starbucks is actually one of the most &#8220;liked&#8221; brand, and receives much more &#8220;likes&#8221; and comment on posts when compared to its competitors. I think that today, social media has become a benchmark of how relevant or how well liked a brand is in consumers&#8217; life. Therefore Starbucks&#8217; results definitely shows how well received the company is by the people.<\/p>\n<p>While other companies such as McDoanlds entering the coffee market, I believe Starbucks is able to protect itself from competition through it&#8217;s sustainable competitive advantage of having very\u00a0<a href=\"http:\/\/www.huffingtonpost.com\/2013\/03\/07\/starbucks-brand-loyalty_n_2830372.html\" target=\"_blank\">strong customer loyalty<\/a>. Starbucks can also protect itself from <a href=\"http:\/\/economicsofmcdonalds.wordpress.com\/2012\/05\/03\/how-has-mcdonalds-participated-in-non-price-competition\/\" target=\"_blank\">price war <\/a>going on in the coffee industry due to its differentiation and image of being more than just any other coffee chain.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In her blog Why Starbucks&#8217; Customer Loyalty Is More Lucrative Than Any Ad Campaign,\u00a0Sheila Shayon talked about how Starbucks is more than just a coffee shop. The brand value and power of Starbucks is so strong that it is seen &hellip; <a href=\"https:\/\/blogs.ubc.ca\/lindahuang\/?p=34\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":8356,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-34","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/lindahuang\/index.php?rest_route=\/wp\/v2\/posts\/34","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/lindahuang\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/lindahuang\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/lindahuang\/index.php?rest_route=\/wp\/v2\/users\/8356"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/lindahuang\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=34"}],"version-history":[{"count":6,"href":"https:\/\/blogs.ubc.ca\/lindahuang\/index.php?rest_route=\/wp\/v2\/posts\/34\/revisions"}],"predecessor-version":[{"id":41,"href":"https:\/\/blogs.ubc.ca\/lindahuang\/index.php?rest_route=\/wp\/v2\/posts\/34\/revisions\/41"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/lindahuang\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=34"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/lindahuang\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=34"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/lindahuang\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=34"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}